This promo video for Heathen and Heretic captures the essence of a brand that celebrated individuality and countercultural style through bold, alternative fashion. Known for its edgy designs and themes inspired by Norse mythology, paganism, and the occult, Heathen and Heretic offered a collection that resonated with those drawn to the unconventional. Filmed with a dreamy, atmospheric aesthetic, the video showcases a range of graphic apparel, from statement T-shirts to hoodies, each piece embodying the brand’s nonconformist spirit. Although Heathen and Heretic is no longer in business, this video stands as a tribute to its lasting influence on the local Toronto alternative fashion scene.