Wolfville

Sweet Indifference - Live Video

Released:
March 29, 2024
Client:
Wolfville
Agency:
Ritter Productions
Director:
Jake Ritter
Audio:
Kevin Howley
Post Prod:
Ritter Productions

Sweet Indifference is a live music video by Canadian indie band Wolfville, filmed and directed by Jake Ritter of Ritter Productions in a rustic barn turned music venue in Prince Edward County, Ontario, Canada in July 2023. This performance comes from Act 2 of Wolfville’s three-act musical series, a heartfelt chronicle of the real-life relationship between band members Kevin Howley and Scarlett Flynn. Their story unfolds through the music, exploring themes of love, hardship, and self-discovery. Sweet Indifference captures a fragile chapter where emotional distances emerge as Kevin and Scarlett face their personal struggles. The song transforms from a quiet reflection on their disconnection to an anthem of resilience, expressing a journey from despair to hope. As they navigate these challenges, Sweet Indifference resonates as a powerful symbol of enduring connection and shared vulnerability, revealing the strength found in confronting life’s shadows together.

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